Case study:
The Challenge
The floriculture sector faces growing pressure to become more sustainable. International buyers and new regulations demand higher standards for reusability, CO₂ reduction, and traceability.
Hoek Flowers, a leading flower exporter, wanted to take concrete steps toward a circular supply chain. Their goal: a sustainable and efficient export packaging solution that is reusable, enhances logistics performance, and integrates seamlessly with existing operations.
Our Approach
We began with a thorough analysis of Hoek Flowers’ logistics flows, volumes, load efficiency, and return cycles. In close collaboration with the customer and their supply chain partners, we examined not only the packaging itself, but also process optimization, handling, and data integration.
Thanks to our experience with reusable packaging solutions and deep knowledge of the floriculture industry, we were able to move quickly and design a solution grounded in real-world operations.
Sustainable Solution
Together, we developed an innovative, sustainable flower export box designed for multiple life cycles.
Made entirely of reusable materials, the box is stackable and optimized for high load efficiency. The design maximizes return logistics, reduces transport damage, and improves stability.
In addition, the packaging includes a track & trace solution to improve visibility and control throughout the supply chain.
Hoek has now reached the point where they independently carry out repairs after approximately 35 return cycles. We provided the tools that enable these in-house repairs, further extending the packaging's life span, clear proof that circularity works in practice.
This solution supports both Hoek Flowers’ circular ambitions and their CSRD objectives.
Impact
Thanks to this solution, Hoek Flowers has significantly reduced its use of single-use packaging. The logistics chain is now more efficient, with less volume loss, reduced CO₂ emissions, and less residual waste. At the same time, smart technologies have been implemented, improving transparency and enabling more reliable customer reporting.
A measurable step forward toward a sustainable future and a powerful example of how collaboration leads to lasting impact.