Online supermarket Picnic is revolutionising the online food-shopping sector in the Netherlands, France, Germany, and beyond. Since launching in 2015, the foundation of Picnic’s success has been its innovative and sustainable technology that is developed in-house. When they launched, online grocery delivery was non-existent and only accounted for 1% of the Dutch market. Today, Picnic has more than 1000 electric cars delivering in 120 towns, 70 delivery hubs, and 10 distribution centres.
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Case: Accelerating Picnic’s growth
Developing a company so fast also has its challenges. Picnic reached out to Newwen with two questions:
- How can we create stronger racks?
- How can we take more advantage of the storage capacity while transporting the racks?
Coming from a different logistics partner, Picnic already had 100% aluminium racks with V bracing but they needed more stability. Together with Picnic, we went through a very thorough research and development process that included FEM analysis and simulation models to predict how the racking would react to real-world forces. Newwen created steel and aluminium racks with centered weighted points at the corners to provide the same strength and endurance as a rack with a diagonal frame. Also, the racks are stackable, ensuring that the square meters are used efficiently and take up maximum space in logistics. Small and intelligent solutions for a smarter Supply Chain.
“Newwen is a true hands-on partner, working effectively together during our research and development process. The racks are specifically designed to meet the needs of all the steps in our supply chain. Increasing the productivity of our staff, electric vehicles, hubs, and fulfilment centres with enhanced solutions for our racking system.”